I will go off the beaten path here and talk about Social Media Posts like LinkedIn. I just had a possible client in the Real Estate Broker arena tell me he was not interested in our services. Now that’s not the point here; only some people will be a good fit for 3AB MEDIA nor to them. Things should have ended there. However, it did not. It was in this manner that he made his decision.
This person had talked to me once on the phone, liked what I had to say then and asked for an email so he could send his calendar schedule so we could pick a time. All good to this point. Then he asked for my LinkedIn address. No one has ever asked that, and I’m talking about being in the sales game for a long time.
I often use LinkedIn to find contacts to speak with the proper person. I read their short bio and then made the call, so I am speaking with the right person. I may contact a few of his contacts to get a feel for the person if I want to hire them for a project.
I never go further because LinkedIn is like a resume. It is one of the few places where you and everything about you is perfect from start to the beginning. No mention of your failures; who would want that out there, even though you learn more from failures than you ever do with successes? I want to talk to, meet and discover what that person is about. Then make my decision based on that and that only.
This particular person went to my LinkedIn address. Because my email broke down and I only have one person endorsing my talents, he then sent this email and dressed me down, stating that someone of my experience and background should get their s***t together. Now he doesn’t know me, has never met me, and has no idea what I can or cannot do. He based his entire decision on a Social Media App.
Like resumes, the people that endorse you for your talents usually ask for that to bolster their standing in their field. Many people have thanked me for my expertise and even supported me in letters of reference for my future bosses to call.
The moral of this story is this. “Never judge a book by its cover.” The second is to make sure your resume rocks the house because some clients don’t care about the person, only what they think they know about you from a post – and make outstanding judgements.
Don’t make that same mistake. If someone calls you and you like what you hear, have the decency to take a meeting. Or say in your reply email that you are not interested. Please do not do as this person did and decide he has the moral high ground and wants to ensure I know it. Simple hurts nobody, and everybody gets on with their day.
I talk about sales and how you should carry yourself, trying to help anybody that might hear something that resonates. Next post, I’ll get back to the real meat and potatoes, and that’s sales and what you need to know.