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Are you constantly trying to adjust your advertising and marketing plan but seeing dwindling returns? Does it feel like no matter what strategies you implement, you’re always left feeling that something needs to be fixed? You’re not alone, as this is a common issue for many businesses. But don’t worry – if your current plan isn’t working for you, some things can be done to turn it around. In this post, I will walk through an example of revamping your existing marketing strategy to get more success for your products or services!

Nobody listens to the radio anymore – untrue. Nobody reads the newspaper anymore -also inaccurate – Newspapers may be dwindling, but people still like to read. This demographic wants something in their hand – other than a tablet. Only older adults read newspapers. The 50 years and over crowd are now the largest untapped market. And most of the majority have money to spend. Businesses out there need to take the time to research to talk to them. The subsequent complaint is – Digital advertising/marketing needs to be simplified. Also untrue – a bit harder to understand, but that’s why you talk to and hire agencies like ours.

The problem is not the fault of any of these Mediums to get your brand out there… I.T.’S YOU!

Back in the day, we launched a new Country station in Bonnyville, Alberta. I went to the number one radio business that should be advertising: Co-op. When I approached the manager to promote the new F.M. station, he told me. ‘Alright, I’ll test your station and see whose listening.’ I replied, ‘No..you won’t. I already know who is listening. I’ve extensively researched that, so I don’t need your help in that area.’ I thought he was going to fall out of his chair..lol.

I then said to him… ‘We will test your message/product against my audience and see if your message/product resonates with that audience.’ If it does, they will buy. The proposal has to be something relevant to the market, not a product that has been collecting dust on your shelf for the past two years – and the offer has to be attractive. He said, ‘Ok, hunting season opens next week. I have 12 lockable self-contained gun racks in stock right now. They normally go for $599. I’ll put them on next week for $299 when we run these ads. Is that good enough? I replied -‘Perfect.’

The next week we ran the ads, and I followed up with him on the Monday after. I walked into his office, and before I could say anything, he said, ‘All 12 went within the first three days. Where do I sign?’

The moral of this post is this – you are not testing the marketing/advertising mediums you are about to use – whether that be on your website or your social media platforms, or traditional methods like radio, print, billboards or T.V. What you are testing is if your product or message is relevant to the audience you are trying to talk to, not the mediums you use. And remember, people dislike being sold. However, they love to buy. So it comes down to this. Do you know who your target audience is? I “m betting your off by quite a bit. And why do some ads work and others don’t? It all comes down to the offer and not what medium you have chosen.

So if you’re looking for tips on improving your marketing strategy, focus on understanding your target audience and what they want. Take some time to research and create offers relevant to your market. Once you’ve identified your target audience, the next step is determining the best mediums for communicating with them and delivering your message. Finally, it’s time to test your offers, measure the results, tweak if necessary and then rinse and repeat.

With these tips in mind, you’ll soon be on your way to revamping your existing marketing strategy and achieving success with your products and/or services.