Many business owners are familiar with Search Engine Optimization (SEO) and how it can help their website rank higher in search engine results. But how exactly does SEO work? One crucial factor is metatags. Metatags have been around since the early days of the internet, but are they still relevant? Let’s explore what metatags are, how they work, and if they will remain an essential part of SEO in 2023.
What Are Metatags?
Metatags are snippets of text that describe a web page’s content. They appear as HTML tags on a web page and provide search engines with information about the page’s contents and purpose. Metatags are also known as meta descriptions because they help search engines understand what each page is about.
Metatags allow search engine crawlers to index and rank websites more efficiently. When users search for something online, their query will be quickly matched to pages containing the associated keywords. As a result, users find what they need more rapidly and efficiently. Furthermore, many other search engines, such as Bing, still use metatag information when indexing websites. Optimizing your metatag information should be part of your overall SEO strategy to maximize your visibility across multiple search engines.
Does Google use Metatags?
Yes! Google is one of many major search engines that uses metatags as part of its algorithm for ranking web pages in its search results. Google has stated that metatag descriptions can influence the ranking of a page’s title tag in organic search results. This means that metatag descriptions should be written carefully, as they will affect where your website appears in Google’s SERP (Search Engine Results Page).
Although Google does not always rely heavily on metatag info when it comes to indexing websites for its SERPs (search engine result pages), there are certain cases where metadata information can be beneficial for getting noticed by Google’s crawler bots. Additionally, if you’re using rich snippets on your website—like star ratings or product reviews—then having properly optimized metatag info will also increase the chances of those features showing up in the SERPs.
For example, if you’re using a structured data markup language (schema) on your website, having well-optimized metatag info can help ensure that the schema is read correctly by Google’s bots.
Will Metatags Remain Relevant In 2023?
Yes! Despite all the changes to SEO over the years, metatag descriptions remain an essential part of SEO today—and will continue to be so in 2023 and beyond. In fact, given the rise of voice-enabled devices such as Amazon Echo and Google Home, metatag descriptions have become even more valuable because these devices rely on them when delivering search results to users verbally. So not only do meta tags help increase visibility on traditional desktop searches, but they also play an increasingly important role in helping users find what they need through voice-enabled searches.
As you can see, metatag descriptions are still relevant today—and will likely remain so for years to come—if businesses take time to write them carefully and strategically optimize them for better visibility on both traditional desktop searches and voice-enabled device searches as well. If you want your website to stand out from competitors’ sites on SERPs (Search Engine Results Pages), then you should seriously consider investing some time into optimizing your site’s metatag descriptions!